About Us
Building Communities,
Creating Legacies
A subsidiary of PROMAX United, delivering landmark residential and mixed-use developments across the MENA region and beyond.
Who We Are
Promax Razbar Development is part of PROMAX United, a globally diversified business and investment powerhouse headquartered in Abu Dhabi. Operating across more than 50 countries, PROMAX United has invested over $70 billion in real estate worldwide and represents a global network connected to $15 trillion in sovereign assets.
PROMAX United has partnered with RAZBAR, a Dubai-based development and project management firm offering end-to-end expertise from design to build. Together, they combine institutional capital and global reach with deep local expertise to deliver exceptional residential and mixed-use communities across the MENA region and key global markets.
Vision-led
Every project starts with a clear, long-term vision for the community it will serve.
Quality-driven
We hold every development to the highest standards of design and construction.
Partnership-focused
We collaborate with a global institutional network to deliver world-class results.
What Drives Us
Mission & Vision
Our Mission
To develop landmark residential and mixed-use communities in the MENA region and globally that deliver exceptional quality, lasting value, and meaningful returns for all stakeholders.
Our Vision
To be the region's most trusted development partner, creating spaces where families thrive, investors prosper, and communities flourish for generations.
Parent Company
PROMAX United
PROMAX United is a diversified business and investment powerhouse headquartered in Abu Dhabi. Operating across 50+ countries with a presence in the Middle East, Africa, Asia, and Europe, the group's portfolio spans infrastructure, energy, capital management, healthcare, logistics, and technology. Listed on the Frankfurt Stock Exchange, PROMAX United brings institutional credibility, sovereign-level relationships, and deep capital reserves to every venture.
$15T
Sovereign Assets
Listed on the Frankfurt Stock Exchange
50+
Countries
50+ years renewable energy experience
$70B+
Real Estate Portfolio
Transforming investment paradigms
54+
Global Locations
A presence across Africa, Asia, Europe
Group Ecosystem
- PROMAX Finance
- PROMAX International
- PROMAX Investments
- PROMAX Global
The Partnership
- Palm Promax
- Plambeck Emirates
- ABS Construction
Governance & Leadership
Leadership Messages
H.E. Louai Mohamed Ali
Group Chairman & President, PROMAX United
“We have succeeded in achieving sustained growth across all our business sectors — an accomplishment made more meaningful by the volatile and often unfavorable global conditions of recent years. It is my privilege and pleasure to welcome you to PROMAX United and our Preferred Partners, a diversified investment and consultancy group headquartered in Abu Dhabi, United Arab Emirates. Our progress reflects the trust of our partners, the commitment of our people, and our belief that disciplined investment can create lasting economic and social value.”
H.E. Dr. Mohamed Al Ahdaly
Group CEO, PROMAX United
“At PROMAX United, strategy becomes impact through disciplined execution. We bring together capital, sector expertise, and international partnerships to move from opportunity to measurable outcomes. Our priority is to build scalable platforms across our core sectors while maintaining rigorous governance, transparency, and accountability. Every engagement is approached with a long-term perspective — balancing growth, resilience, and responsible value creation.”
Yasir Akbar
Chief Executive Officer, Promax Razbar
“Promax Razbar Development was established to create places that people are proud to call home and investors are confident to support. Our approach brings together premium design, pragmatic developments, and a disciplined focus on long-term returns. From site selection and master planning to delivery and community activation, we manage every stage with clarity, accountability, and attention to detail.”
